Take the 2-minute tour ×
Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.

In AdWords I have 1 advert running only. The landing page includes a querystring so I can track it. EG, www.mydomain.com/products?source=CPC

I also use Google Analytics.

For February I have approx 1450 clicks in AdWords. This means, 1450 went to my website.

In Google Analytics, according to my landing page, there were only ~850 visits.

In Google Analytics, in the Acquisition -> All traffic page, it suggests that Google CPC brought 517 visits...

I know tracking tools are not 100% reliable but this figure seems to be showing something is very wrong.

How can I tell which of the figures is accurate or is this just a limitation of reporting tools?

share|improve this question

1 Answer 1

I phoned Google AdWords. They were certain the number shown in AdWords is accurate, and explained because it's related to a payable service, it HAD to be accurate. There is no direct contact he could give me for Analytics but, he suggested the fault was there.

share|improve this answer

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.