Is there any downside to registering a Facebook page custom URL or Google Plus custom URL? My primary goal is to drive traffic to my site.
Is there a risk of these social media custom URLs competing with my own domain's website and cannibalizing my own traffic? Specifically, I'm imagining the scenario where my Google Plus / Facebook page are ranked higher than my own domain in SERPs:
plus.google.com/+Example facebook.com/Example www.example.com
I mean Facebook and Google want traffic so they can sell ads and I want the same thing. I plan on having social media pages, but wondering if it's better to not get the custom URL. Or do the benefits outweigh the risks?