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The info provided by Google is sparse https://support.google.com/analytics/answer/3379636?hl=en

I'm an EU citizen but am unsure if I should accept it. Currently it shouldn't affect my GA but I am wary of it as I have no idea what the significance of the agreement is.

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What does it say? Google do not show it to those of us outside the EU. –  Michael Hampton May 9 at 20:58

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