What are the things I need to do, and with what tools to know what a competitor has working for him/her off-page (free and paid tools -- please suggest both)?
First of all, I'm supposing I want to see all of the sites linking in and see what anchor text is used. Is there something that would report on the anchor text linking in, such as counting the keyword phrases used as anchor text?
Also, it would be helpful to see where the PR is coming from by PR, such as, listing inbound links by PR of the page linking in.
Lastly, if I'm missing something, here in the way of off-page attributes, please say so.