Webmasters Stack Exchange is a question and answer site for pro webmasters. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

I am currently using MixPanel to A/B test which of two different landing page images converts better. At the beginning of each hit to the page, I do

mixpanel.track('Main', {illustration_ab : '{{illustration_ab}}'});

Here illustration_ab contains the name of the image that was shown to the user. Then after gathering data, later on I can go look at the funnels and split by this variable to see which has higher conversion rate.

I just started wondering though, if someone converts but then comes back to the page later and gets assigned another illustration_ab, will that get the user's past conversion reattributed to fall under the different image?

enter image description here

share|improve this question

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Browse other questions tagged or ask your own question.