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I run a Google AdWords campaign with (amongst others) the following AdGroups:

Accounting non profits

in each group I have a bunch of keywords. I use broad match with a + before it. Like:

+accountingsoftware non profit

I have the problem that sometimes phrases that should be matched by the first AdGroup get's matched by the second AdGroup. For example the phrase simple accounting software was matched by the AdGroup accounting non profits.

I know there are negative keywords, but I would like something like a list of positive keywords. I would like to make it so that unless the word "non profit" or "NGO" etc are in the search phrase, the ads never show up.

Is this possible?

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