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Is it worth the gain in SEO to put in the effort of cross-linking 3 sites that I own?

That would mean maintaining 3 sites rather than say just 1.

But if there's crosslinks between those 3 sites does it improve SEO?

Or on the other hand do Google's and Bing's algorithms not really care if a large volume of inbound links are from the same 3 sites?

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marked as duplicate by John Conde Feb 14 at 13:24

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There are basically two kinds of answer that you are going to get for that question; yes, it's bad and no, it's ok if ... –  PatomaS Feb 14 at 13:00
    
@Scott Lush: it can be delicate because there are many pitfalls. It's not really recommended for SEO novices. –  Zistoloen Feb 14 at 13:20
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If you have content and time to really maintain those three sites properly, then do it, each one will get their own set of visitors and that will generate reputation, traffic, links, etc. Since each one will have it's own life, the interaction between them will be good.

But, if those sites are poorly maintained, then the only real relation is going to be between themselves and that is not good. First, why dump garbage on Internet? second, Search engines may recognize the trick/scam/situation and penalize it. Third you are going to be wasting time and money for no good reason.

So it boils down to the fact that if you have quality content, then one specialized site per subject is a good idea. Of course I'm assuming each one will have different content, not slight variations of the same subject.

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Thanks for the clear answer! –  Scott Lush Feb 14 at 13:58
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