If I have a website that is for example MyTerrificBrand.com, then for good SEO do I need to have the words MyTerrificBrand (the name of the company) in the header as searchable text (on the top left, styled to be large and to stand out, of course) alongside the logo, or can I have purely an image containing MyTerrificBrand plus the logo?
The reason for my question is that our graphic designer styled the "MyTerrificBrand" in a unique way that we can't approximate through the stylesheet, so we'd prefer to use an image for MyTerrificBrand plus the logo. But SEO is more important to us than a perfectly drawn company name.
Amazon.com and eBay for instance use an image on the top-left containing their names, not styled text. Is that okay for SEO?