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Are there any good resources out there for learning how to use analytics data?

I'd like to learn how to take the data and apply it practically to my site in order to make it a better experience for my visitors and ultimately increase conversions.

Also, sometimes the significance of data is obvious (the more visits the better) but sometimes not so much, like a shorter time on site could potentially be a good thing if it means that a visitor found what they were looking for more quickly.

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+1, absolutely! Analytics is clearly a tool designed with management/marketing in mind. Getting info out of it is such a struggle every time! –  Agos Jul 9 '10 at 21:46
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3 Answers

up vote 2 down vote accepted

I know there is a link at the bottom of every page, but maybe it's worth mentioning the "Conversion University":


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This is the best place to start http://www.kaushik.net/avinash/

Avinash Kaushik is great.

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