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I'm trying to figure out whether it's best to:

  • stick with the tried and true link text for login ("log in" -> linking to the login page)

  • Make the login button custom to the site and somewhat of a call to action ("Become a ninja" -> linking to login and signup page.)

The familiar and boring vs. the custom and possibly ambiguous? (Err, this is in context of a ninja webgame [ http://ninjawars.net ], of course)

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up vote 5 down vote accepted

I'm not a UI/UX specialist, but based on my experience I would do the following:

  • keep a boring but grandpa-recognizable links "Log In" and "Sign Up" at top right corner.
  • make a nice call-to-action button "Become a ninja" and place it on the page content, linking to "sign up" page.
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makes sense to me –  Kzqai Dec 2 '10 at 2:36
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Dave's answer would probably be the best route to take. If you wanted to use the "Become a ninja" text instead in the usual spot, I'd still look at having "Log in/Sign Up" listed next to it, just styled in a smaller/different font.

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