Because of the importance of backlinks, and the way that "authority" is calculated, black hat SEO has proliferated LinkWheels and Mininets. In my opinion, we now have a situation that was like baseball during the steroids era. Everyone is cheating, so the people who don't cheat can no longer compete because the cheaters are dominating the game.
With hope that this does not become a discussion of the ethics, which would certainly move this to community wiki (at best), I'm curious about what is technically correct about both Mininet and Linkwheel implementations.
Do mininets correctly build backlinks? What is the lesson learned regarding backlinks (and their efforts to pose them as organic)?
Do they increase the so called "money site's" authority?
I also should add that it's quite interesting that the Linkwheels are largely built upon the same Web2.0 properties that it seems those sites must be aware of their place in all of this (Squidoo?). If you can cite examples of sites making public their DoFollow or NoFollow link policy, please do.
Please note that I'm not an apologist for those black hat techniques. What I'm trying to do is gain a strong understanding of the techniques that are successfully deployed with Linkwheels and Mininets. In so doing, we all may better architect our off-page SEM and social media campaigns.
I changed the URL I linked to for Mininets (definition). I had originally linked to the "money site" that sold the book that possibly established the phenomenon, entitled "Revenge of the Mininet." That landing page was not very informative, although the book is still a good source on that topic. The original link follows: