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Are there any unique concerns which need to be addressed to optimize SEO in a parallax scroll landing page?

Page will initially load from the bottom and scroll upwards through 5 sections which include multiple parallax layers, HTML5 embedded video content, sliders, and a social media integration targeting inbound traffic from a television commercial.

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The main SEO hit you may take here is related to page load time. You can use Google PageSpeed Insights to optimize the speed of your page. But basically you want your page to load as fast as possible for SEO purposes. Google won't be able to tell that you're using the parallax effect specifically, but they will be able to tell you're using large images/videos. It is important to realize that googleBot does not use javascript, so any changes to the DOM made after the initial page load via javascript will not be recognized by Google.

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