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I've recently noticed the ranking for a lot of my clients' websites product page drop and the homepage rank higher instead, despite no changes being made.

For example. Before Christmas, the product page for calls to romania was ranking in 50th position.

No changes were made to the site, but for an unknown reason this ranking page dropped off and the homepage is now ranking for the keyword calls to romania but this is on page 10 of Google.

Is this a change to the algorithm, is anybody else experiencing the homepage ranking higher than the product page? How can this be prevented?

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closed as unclear what you're asking by dan Jan 9 at 0:18

Please clarify your specific problem or add additional details to highlight exactly what you need. As it's currently written, it’s hard to tell exactly what you're asking. See the How to Ask page for help clarifying this question.If this question can be reworded to fit the rules in the help center, please edit the question.

    
Are you saying that the Romania page (the intended landing page for the search query) has completely dropped from the SERPs? –  w3d Jan 8 at 12:17
    
As it stands, this is a little unclear and too broad to answer. Please add some details to help others understand and answer your question better. –  dan Jan 9 at 0:20

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