When I search for a UPC
code in Google, on top of the screen there are two special links to FedEX and UPCDatabase.com. Obviously the way it works is that Google recognizes the strings as valid UPC
codes and then loads these "smart links". What are these "smart links" called and how have Fedex and UPCDatabase.com implemented them to have them linked to their website?
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1 Answer
Special informatonal sections at the top of search results are usually called "Google OneBox". Here is a "museum" of some different oneboxes:
- Aircraft Registration Number
- Airport Conditions
- Book Results
- Calculator
- Calculator Currency Conversion
- Current Local Time
- Definition (and definition page)
- FCC Equipment Database
- Flights
- Flight Status
- Google Base (jobs)
- Image Results
- Image Results and Map
- Local
- Local Results and Flights
- Map
- Map and Refinement
- Movie Showtimes
- Music Results
- News
- Patents
- Phonebook Results
- Product Search Results
- Q&A
- Refinement (Google Co-op)
- Related
- Scholarly Articles
- Spelling Correction
- Stocks
- Trailer
- UPC Number
- Weather
Google engineers implement these when they feel they would be useful for users. Webmasters don't have a good way to suggest to Google that something similar should be done for the data on their own site.
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This is very unfair, I'm going to contact Google regarding this. I think all companies in every industry should at least be able to apply to be included in the One Box feature!– teepartyJan 21, 2014 at 19:55