I want to ensure that I get the proper SEO benefits in the following example:
I was thinking of pointing
example.com/sixnations (the Six Nations is a rugby tournament from feb-march) to refer to either
/sixnations2014 depending on the time of the year.
If someone visits
/sixnations between Jan-Jul, it's likely they're more interested in the current year, whereas if it's between Jul-Dec, they'll probably prefer next years.
I can 301/canonical, but I don't know if rankings will take a hit when it switches over, or something. My current plan is that
/sixnations will mirror the content of the "proper" place (eg
/sixnations in the url still) but I can "hard" redirect and change the URL if necessary too.
301/canonical, or 302 with same URL, or redirect entirely?