Webmasters Stack Exchange is a question and answer site for pro webmasters. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

I'm wondering whether Google (and other search engine) pay any attention to the text appearing in images such as Comments, Description, Exif, etc.

I'm wondering as I would imagine that it would be nice if a user creating a website with a CMS would be warned if the image text fields are not defined, or if defined, be shown the existing data to make sure it is proper.

However, that's a lot of work if the data is never used anyway!

What I'm after is a link to an authoritative video (with Matt for instance) or document that talks about this.

share|improve this question
up vote 1 down vote accepted

I don't think Google pay attention to the texts appearing in images. It would consider the file name of the image, alt attribute, external anchor text and content around the image. See this link for detailed information.

share|improve this answer
I see that they say "Don't embed important text inside images" which is quite usual from Google. If the user cannot see, we don't see it either. – Alexis Wilke Dec 28 '13 at 11:25

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.