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I tried to paste the code generated through Google Tag Manager to my blog and I verified that the code was copied exactly, but always I get the same message error:

"The reference to entity "l" must end with the ';' delimiter"

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I found this from Claudia

This is a problem with blogger and GTM - blogger parses everything as XML which causes problems with the GTM tag. Try the following: In the code of your container tag you should see this line

j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=

replace that line with this line - the change is highlighted in bold

j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=

Then copy the adjusted code in your blogger template and save the template - it should work now. When you then check the source code of the website you can see that the '&' has been changed back by blogger to the correct '&', so the code that is actually included on the website is exactly the code that GTM requires.

Source

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