A client of the company I work for is moving to Google Analytics from Coremetrics and want to track the effect of certain items on the product details page on the conversion rate.
In coremetrics, this type of data can be passed in the Explore attributes (part of the tag where you can add custom data) but I can't find a way to do this is Google Analytics.
Here's an example of what they want to track:
Some of the products pages will have a video on them and they want to know if this helps the conversion rate of the product.
So, in Coremetrics we would have passed this info in the Explore attrribute through the product view tag, the Shop 5 tag (basket/cart tag) and then to the Shop 9 tag (order confirmation tag).
How can I do this is Google Analytics? Is it possible to pass any additional data in the eCommerce tags?