I have a client that launched a webstore a while back and for example, lets say he sold apples on it and the domain was called www.fruit.com
The webstore is not doing so well so he has decided to do a whole website rebrand, and change his product focus to selling oranges instead of apples. The thing is that he likes the domain www.fruit.com and wants to keep that.
My question is what will that mean for all of the SEO that was previously done for the original www.fruits.com that sold apples. There are many external links pointing to www.fruits.com to satisfy their "apple" needs, but now he is selling oranges. Is this a problem that will eventually go away as new links focusing on "oranges" start to proliferate the internet?
Any insight into this would be greatly appreciated.