I would like to create a web page promoting local events. I would like the users to be able to easily import the events to their calendars (Google Calendar particularly).
Is there any option to import an event to Google Calendar from web directly?
Case scenario: User just found a theatre event on my website, that he would like to go to. Instead of manually rewriting the event to its calendar, he would choose whether he wants to Import only selected day of the show or if he wants to import all days when the show is played. He would click the desired button to export this event into his Google calendar. Google login window would open and after logging in, the user will have a new event or series of events in his calendar.
I know I can achieve this somehow by creating iCal files, that the user would have to manually import to Google Calendar, but isn't there any other way to do the import more user friendly?