There are many URL shortening services available on the net, any of which could shorten the URLs.
Can too many shortened URL trigger a penalty? Has anyone observed this?
P.S. I am analyzing a backlink profile for a website.
They note that the problem was fixed when the URL shortener in question was changed to use 301 redirects rather than 302 redirects. It does however have the following advice:
so using a URL shortener for internal links wouldn't be a good idea. That would be "too much."