I recently identified 2 companies who are actively targeting ads through Google AdWords using our trademark (registered in the UK). I filed a complaint with Google, although they are not willing to remove these ads.
Please note that we will not be able to process this complaint for your trademark * because you requested that we remove all ads that are currently using your trademark as a keyword.
We do not investigate keyword complaints for trademarks, as described at http://adwords.google.com/support/aw/bin/answer.py?answer=144298. As a result, we won't be able to remove ads that are using your trademark as a keyword.
If Google allow other competitive firms to leverage traffic through AdWords off the back of an established brand where does that leave us? Must we also use AdWords to outbid our competitors on our own company name?
I'd be interested to know of anyone who has experienced something similar. If Google won't do anything to police this then is litigation the only option available?
It seems Google have recently changed their policy on this and are no longer arbitrating trademark disputes when used in keywords, only in ad copy. This can't be good for search quality!!?