Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

I used the data highlighter in webmaster tools over 3 weeks ago to mark up some local business data, but there is still no structured data being detected in webmaster tools.

Does any body have any experience on approx how long it takes for Google Webmaster Tools to start reporting Structured Data that has been marked up with their data highlighter?

I'm asking specifically about reporting on it in Web Master Tools Structured Data section, as opposed to actually appearing in the SERPs.

share|improve this question

Sadly with anything Google there is nothing that is given in approx. time frames. This is because Google allocates resources to your site based on its authority and how busy their bot is. But in experience structured data normally appears between 1-6 weeks after the first index - it can take a few crawls before Google decides to display it within Google Webmaster tools, its also worth noting that Webmaster Tools is not real time compared and is often lagged behind to what your seeing in it's index, so basically Google may be away of your Structured data yet its not updated in WMT.

share|improve this answer

As bybe mentioned, it can take a few weeks before your structured data begins to appear, and there have been some bugs in the reporting system lately.

However, I should mention that if you use Google's Data Highlighter Tool to mark up your page, Google's testing tool will not pick it up. That's because the Highlighter Tool does not actually add HTML markup to your page. Additionally, only Google will be aware of your markups. So the best way to implement structured data on your site is to add the markups directly to your page's code. In this way, all search engines that use structured data can extract it, and Google's testing tool will then, of course, be able to pick it up.

share|improve this answer

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.