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What are your strategies for local SEO? For example, if you had a web design company in Lincoln, Nebraska, what would you do for your website from an SEO perspective?

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3 Answers

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After claiming your listing with Google Places as well as Bing, and BOTW local listings. I start with the local citation finder. This shows where your top local competitors are promoting their website http://www.whitespark.ca/tools/local-citation-finder/ and will give you a good idea of where to promote locally.

Also depending on the industry Yelp can be a great resource.

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Being on the google map is big big big for local visitors. – Kzqai Feb 17 '12 at 19:07
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Be sure you use the <address> HTML tag and place your address in it. If you don't want to use your home address use a PO Box or a UPS store address (be sure to have a box there). Place it in the footer of your website and on your contact page.

Also, add your business to Google Places.

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address tag cool +1. – Marco Demaio Nov 17 '10 at 11:42
Can the <address> tag be combined with microformat tags, or does it conflict/add duplication? – Steve Dec 10 '12 at 2:02
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Along with John Conde directions, also try including rich snippets markup, to add more semantic juice. Check http://microformats.org/

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+1 for microdata. I think this is a real secret and could help small businesses push ahead of their competition quickly. – Howdy_McGee Mar 14 '12 at 14:03

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