Take the 2-minute tour ×
Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.

One of the best performing keywords on my clients AdSense also returns them at the top of the organic rankings. Is it good practice to disable this keyword in Google AdWords and allow the organic ranking to do the rest of the work, and subsequently allow the balance to be invested in other keywords?

share|improve this question
add comment

1 Answer 1

Here is an article that addresses that question:

...you can double your traffic by being at the top of paid and organic results.

That figure of doubling comes from Google's reps, so take it with a grain of salt. However, in my experience, it helps you to bid on the terms and pay for traffic even if you are #1 in organic. I've never seen it be twice as good, but it can certainly be 30% better.

share|improve this answer
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.