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Here are two examples of directory sites which have rich-snippets. How do these sites display directory information (local business contact info) in the SERP listing without using site-links?

In other words, how is "Gabrield Park Veterinary Clinic" in the SERP listing when it is not a site-link? Same goes for "A Place for Healing" below.

See highlighted text in attached screenshots.

Organic Rich-snippet

Organic Rich-snippet #2

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You can use Schema plugin if you're running WordPress site. –  zulhfreelancer Oct 30 '13 at 17:01
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1 Answer 1

First I think you are getting a bit confused. Sitelinks aren't connected with rich snippets. They are different things:

Sitelinks

About rich snippets and structured data

On the https://oregonvma.org/ site, these aren't rich snippets, as the page has no mark up. It's simply the content from the page being displayed in the SERPS:

Compare the content on the top of the page with your SERP screen shot:

enter image description here

enter image description here

I can' comment on the other site, as I cant find the URL.

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More specifically, the Oregon site is getting a "list snippet", as detailed on Google's Inside Search here: insidesearch.blogspot.co.uk/2011/08/… –  GDav Oct 31 '13 at 10:12
    
Thanks for your help @Moobot. Is the VetStreet snippet also generated because it is in list format? –  MFM Oct 31 '13 at 14:48
    
The Vetstreet site does actually have Structured Data that can generate rich snippets. You can check URLs for Structured Data with this tool: google.com/webmasters/tools/richsnippets –  Max Nov 1 '13 at 2:07
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