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I am building a site for a women's accessories brand.
The site has a Homepage, a Store page (where all accessories are displayed), a page for each of the accessories description, an about page and a contact page. There is also a whole set up for shopping cart and checkout (irrelevant to this question).
My issue is the SEO. Where can I put the keywords? The home page has only the menu and some photos. The store page displays the items and its titles. Then the specific item's page has a description of the item (pulled from the database), category and price. However, I feel like this is not enough for SEO for google ranking.
Where could I add tags in this type of site?