My client's website has just reached spot 1 for the most valuable keyword. We acquired the domain that was at #1 spot. It's a keyword domain (
targetkeyword.tld). Just wondering what would be the best way to make use of it.
A permanent redirect or a single page that hyperlinks to the brand website?
Should I be concerned about anything negative associated to this keyword domain (poor backlinks and the fact that this website was down for about one month)?