As an example, how would I enter the following key words in google adwords/keywords tab: Best guaranteed "jump rope" -free
For example, I would want to get any googler who entered anything similar to the following...
best guaranteed jumprope top guaranteed jump ropes Best jump ropes with guarantees
..and NOT get the anything like the following..
best jump ropes top free jump ropes
Note the terms are fictional but in general what I want to do is have two critical adjectives (ex: "best" and "guaranteed") a critical two-word phrase (ex: "jump rope") and a critical negative keyword (ex: -free)
How exactly would this need to appear in the key word screen? I am a little confused because there is a Phrase Match but that seems to make the whole textbox a phrase rather than just one component within the textbox a phrase. And there are multiple textboxes. And a separate section for negative key words but also a negative symbol which implies no need for a negative keywords section.
is this right?
+best +guaranteed +jump +rope -free (do I select broad or exact match?)