I am wondering if you could help me out with some keyword/ site structure issues that I have. Firstly I will mention our background (to give context), and then I will mention the question at hand.
Background of our site structure:
We have our main site under greatlearning.com. Under this we have our main products greatlearning.com/ipc, greatlearning.com/imyc, greatlearning.com/lfl. These are separate products, however all to do with education.
We outsource our web providers, and so far the current CMS system only allows us to have two levels below the products e.g. greatlearning.com/ipc/the-ipc/units-of-work. So the /the-ipc/ is fixed (main nav item), and the /units-of-work is editable. Sadly however we cannot create a level below this e.g. greatlearning.com/ipc/the-ipc/units-of-work/page-or-section-goes-here. Enabling another level would require a great deal of work so this is off the cards.
We have spoken to our developers and they have agreed to give us ftp access to one section on the website. This will allow us to create folders/ pages under the url of greatlearning.com/info/. This will allow us to create custom landing pages and any additional custom pages e.g. for events, questionnaires, freebees etc. An example of this would be greatlearning.com/info/questionair-2014/page.html.
This is all great, however we really need to diversify our keywords on our websites e.g. on this page greatlearning.com/ipc/the-ipc/what-is-ipc we ideally need to have links going off from this page onto other separate pages to talk about 'national curriculum updates', or 'ways it helps teachers', or 'ways it helps children learn' etc.
So our problem at the moment is how to structure the site so that it makes sense for our keyword diversification.
Given that we have a new malleable section of our website (greatlearning.com/info/) could we then use this for our keyword diversification?
For example on this page greatlearning.com/ipc/the-ipc/what-is-ipc, could this then link off to urls such as greatlearning.com/info/ipc/national-curriculum-updates/, or greatleanring.com/info/ipc/ways-the-ipc-helps-teachers/.
As for user experience, we will make sure the pages have clear links forwards and backwards to the main pages. Our main concern is what Google will think of this structure. Also, will it be strong enough to drive traffic to this new /info/ section.