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I'm trying to encourage Google to crawl more of a specific dynamic section in my site which he's 'neglecting'. I have internal links from my more popular section to this section, but those are at the end of the page.

Does the placement location (up-down) of such inner links make a difference when Google tries to focus his crawlers on the more important content?

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2 Answers

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The placement of links on the page does change how effective the links are at passing pagerank and helping the linked pages rank. Here is a graphic from an article on buuteeq that shows this well:

Googlebot crawls pages with a frequency based on how much pagerank each page has. When Googlebot encounters a new section of links, it will crawl deeper when the first page it encountered had more pagerank.

To get your pages to get crawled more and to rank better, you should:

  • Link to the section more often
  • Use deep links into that section in addition to linking just to the main page of the section
  • Use a list of several links into that section instead of just one link to the main page (never more than 10 links in a list though!)
  • Make sure the links are prominent so that they get fully counted
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Thanks. what makes a link 'prominent'? and any common sense that explains the 10-links limit? I actually don't have a main page for this section, it's just different directory url, so always linking to inner pages –  Noam Oct 5 '13 at 8:43
    
Red areas are not at all prominent. Orange areas are more prominent. Green areas are most prominent. Large lists of links can hurt usability and look cluttered. I've seen some evidence that Google may heavily discount links that are further down lists and may actually penalize sites that over-use very long navigational lists of links. –  Stephen Ostermiller Oct 5 '13 at 10:22
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No, not at all. Google crawls pages based on Search Engine Results and Webmaster Tools Suggestions. It doesn't really crawl certain areas of focus on a page. Changing the pages meta tags can assist in getting more focus on that area though. But that's really it.

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