I use a CMS for my website which has built in "translations" - a drop down menu on the home page that allows a visitor to select a language. There are many language options, I'm guessing 30+. Once a language is selected (other than the default language), the website Nav updates to that language. The content remains in English.
My site has really been struggling with SEO and, oddly, I was delighted when I saw in Google-Webmaster-Tools, under html improvements, that I have 3,686 duplicate titles. I was delighted at the prospect of potentially, finally, diagnosing my problem. Does this sound like "it". How big a deal is this?
I calculate that my website has about 136 "True", original unique pages. GWT has indexed over 67,000 URLs.
When I drill down on the duplicate links in GWT it does appear that language translations are causing the duplicate content.
Bearing in mind that Google is correct - the content is duplicated, will removing the translations actually make any improvement? It's not like I have unique content with duplicate titles. In other words, my question is "am I being punished by Google?"
What should I do next? Remove the translations? They are hardly used anyway. Or, should I set up 301s? Since I'm using a CMS and have limited dev skills bot of these options will be reasonably challenging for me so I want to choose best way forward.
Are duplicate titles having a negative impact given that the content really is just duplicate due to translations/language options?