We use Google Analytics to track the vistors to our websites, were currently putting together a big audit of our SEO and one of the things we want to see is what search terms are working for us.
About 90% of our organic search traffic comes under 'not provided' which as i understand means a user is signed into a Google account when coming to our site, thus Google doesn't track their search terms.
This makes it really hard to conduct a meaningful study, (i suppose we could get the data of the 10% that we do have search terms for and multiply them it but i dont think thats a particularly good or meaningful approach).
Is there a workaround to see behind the 'not provided' data and see the search terms actually used ?
I read this article last night from Hacker news, which states :
[using https will allow you] more complete referrer information in Google Analytics for people visiting from sites already using HTTPS
and contained a link to this SO thread, it seems to say that because Google's users are using https that an https site cannot pass data to an http site, as the http site is not secure, none of the sites i manage have https / sll setup, could some one confirm if Google will pass you more referrer data if your site has https implemented ?