I'm starting a website, with a domain name longer than 20 characters. The domain name is long but it is "memorizable", and it targets the keywords nearly perfect. So let's say my site is about learning how to play the guitar, and the domain name is learnhowtoplaytheguitar.com (this is not real)
Now, obviously many users won't want to type that long phrase in the address bar, or Google search bar.
So I'm planning of creating a "brand name" like letplag (kind of an abbreviation for learn how to play the guitar) so it is easier for future loyal-visitors. And I will have much greater chance with that query.
So my first question is, should I do this, or make the brand name also "learn how to play the guitar" ? What I mean is,
- Should I try to utilize the power of the keyword-rich domain, and make my site title equal to the domain name,
- Or should I increase my chances of being in the first place, by creating a unique keyword?
And if you are pro-letplag, my real question is, how should I do it?
for example, -part of- site title can be "letplag", so the article titles can be like,
"learn major chords in guitar - letplag"
But I think this will decrease my chances for "learn how to play the guitar" query. Can I somehow associate the word "letplag" with guitar learning, in the eyes of Google, by making my social-media account names "letplag", or by any other means ?
Thanks for any help !