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I use schema.org structured data markup on all of my product pages. The products are well indexed in Google, and the meta data shows up mostly as expected.

My question is a sub-question to the question Is there a problem in having same product with different names in different pages?. Should schema.org markup be used for products on category pages that list products?

I was personally under the opinion that structured data for an "item" should be used explicitly for the page that represents that product.

That said, I can also understand the idea that having other properly marked up data pointing to the same URI as the product as also being beneficial.

So, should products on listing pages be using scheme.org meta data, or not?

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1 Answer 1

up vote 2 down vote accepted

I actually posted that question, and another: Structured data: Is it okay to have more than one image, description and SKU per page?

As Dan has answered my question, it appears to be okay to do so. There's not a lot of documentation about it, but if you run the following code on Google's Structured Data Testing Tool it displays all the data correctly, so apparently there's no issue.

<div itemscope itemtype="http://schema.org/Product">
<span itemprop="name">Test name 1</span>
<img src="test1.jpg" />
<span itemprop="description">Description test 1</span>
<span itemprop="sku">#001</span>
</div>

<div itemscope itemtype="http://schema.org/Product">
<span itemprop="name">Test name 2</span>
<img src="test2.jpg" />
<span itemprop="description">Description test 2</span>
<span itemprop="sku">#002</span>
</div>

<div itemscope itemtype="http://schema.org/Product">
<span itemprop="name">Test name 3</span>
<img src="test3.jpg" />
<span itemprop="description">Description test 3</span>
<span itemprop="sku">#003</span>
</div>

enter image description here

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