If I have a list of 100 keywords that are candidates for a PPC campaign (my list is actually 1000+). What is the best approach to narrowing this down to the top 5-10 keywords I should start with?
I'm also wondering if my top chosen keywords for PPC campaign should be my main keywords for SEO site optimization for organic traffic. I also have another question on this site asking: How does one estimate where a competitor is getting most of their traffic from? Thanks.
The website isn't created yet, but will be up in January.