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Please advise which is better for a page with multiple property listings:

website.com/apartments-to-let/area

vs

website.com/apartment-to-let-area

Isn't the plural better since it is an accurate description of what is on the page? Singular versions of my search terms have higher traffic.

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1 Answer

Once again, please think about logic and users before SEO. Therefore, the plural version is better of course, you specified in the question by yourself.

Moreover, search engines know recognizing words in singular or plural, that's why there is no difference regarding SEO between these two URLs. Thus, you can easily choose the logic one.

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