I want to track clickthroughs from emails using tracking URLs (eg crafted at URL builder). I'm planning out the various terms to ensure that I have max flexibility in future, and can accommodate, and track different versions of the email (some crude AB testing).
I have found that in the advanced segments panel:
- Campaign maps to utm_campaign,
- Source maps to utm_source,
- Ad Content maps to utm_content, and
- Medium maps to utm_medium
Can I target utm_term?
Is this likely to be useful, or am I overthinking this :)
Tx for your consideration