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I want to track clickthroughs from emails using tracking URLs (eg crafted at URL builder). I'm planning out the various terms to ensure that I have max flexibility in future, and can accommodate, and track different versions of the email (some crude AB testing).

I have found that in the advanced segments panel:

  • Campaign maps to utm_campaign,
  • Source maps to utm_source,
  • Ad Content maps to utm_content, and
  • Medium maps to utm_medium

Can I target utm_term?

Is this likely to be useful, or am I overthinking this :)

Tx for your consideration

looking for the utm_term

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2 Answers 2

Yeah its very useful if you are using only Anlytics to track your traffic . If you are using any other powerful software than no need .

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thanks @ashish, do you know which 'selector' maps to utm_term in the UI above? Also interested in your thoughts on 'other powerful software'.. tx! –  memeLab Aug 26 '13 at 5:11
up vote 0 down vote accepted

utm_term maps to 'keyword', as in the image above...

(sorry, I wasn't sure that was the case when I asked, or if what I wanted was useful... it is!)

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