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I'm trying to decide a good SEO strategy for a web-site with multiple pages per entity.

For example, there are main pages for companies which summarize the main information and each sub-page and links several sub-pages like:

  1. people that work at company
  2. Companies that are doing business with company
  3. Advanced details about company


Currently, traffic is coming to the main page as well as to the sub-pages directly. I am trying to evaluate a strategy that will combine the SEO power of each entity into one page, in order to improve ranks for popular terms (the entities themselves).

The site structure arch is something like this:
http://mydomain.com/companies/stackexchange http://mydomain.com/companies/stackexchange/people-that-work-at http://mydomain.com/companies/stackexchange/related-companies http://mydomain.com/companies/stackexchange/advanced-info

Things I've considered:

  1. Adding rel=noindex for sub-pages. Considering these sub-pages are already attracting considerable traffic, this might backfire.
  2. Adding rel=canonical from sub-pages to main-page. I feel this doesn't fall in the main intended usage, so not sure how Google will treat such a usage.

Would you recommend one of these approaches / another option?


share|improve this question

closed as too broad by Simon Hayter Aug 11 '13 at 23:11

There are either too many possible answers, or good answers would be too long for this format. Please add details to narrow the answer set or to isolate an issue that can be answered in a few paragraphs.If this question can be reworded to fit the rules in the help center, please edit the question.

Sorry the queston is too board and its unclear how many different approaches your asking for people to answer. You should narrow down your question to a singular question but you should always check for duplicates on the site - for example for URL formatting which you asked we have a good page here > webmasters.stackexchange.com/questions/6073/… - for canonical links good practice page > webmasters.stackexchange.com/questions/848/… many on do's and don'ts with no index. – Simon Hayter Aug 11 '13 at 23:14
Your more than welcome to us our chat system that many people check in daily and can answer board questions, I'll happily assist. – Simon Hayter Aug 11 '13 at 23:15
FWIW I actually thought this question was fairly concise... you have a main page and several related sub pages, and you want to direct all the SEO goodness to the main page. However, whether this is the correct approach (or even whether this is possible) is another matter. – w3dk Aug 13 '13 at 10:27
@bybe Chat room seems pretty lonely but will give it a shot. Thx. – Noam Aug 13 '13 at 11:33
@w3d Do you have any insights regarding my proposed 'solutions'? (adding noindex / cannonical in sub-pages) – Noam Aug 13 '13 at 11:35