I'm trying to decide a good SEO strategy for a web-site with multiple pages per entity.
For example, there are main pages for
companies which summarize the main information and each sub-page and links several sub-pages like:
- people that work at
- Companies that are doing business with
- Advanced details about
Currently, traffic is coming to the main page as well as to the sub-pages directly. I am trying to evaluate a strategy that will combine the SEO power of each entity into one page, in order to improve ranks for popular terms (the entities themselves).
The site structure arch is something like this:
Things I've considered:
rel=noindexfor sub-pages. Considering these sub-pages are already attracting considerable traffic, this might backfire.
rel=canonicalfrom sub-pages to main-page. I feel this doesn't fall in the main intended usage, so not sure how Google will treat such a usage.
Would you recommend one of these approaches / another option?