I apologize if this answer is already somewhere else, I've searched for a while and come up empty.
My company has hired a 3rd party SEO company to help with our rankings. Most of the suggestions they make seem reasonable and I have implemented them. However, one suggestion was made today and I just can't see it helping. In addition, it requires that I rearrange some stuff on the site and add 301 redirects and the like. I'd honestly rather not.
What they've suggested is that I take our reviews page and change the url on it, like so:
For this example, say our company is named Maple Velcro.
Now, I can see why changing the file name may make sense, since it will target a different set of search terms, but wouldn't the following do the same thing?
I'm aware that a redirect is trivial, especially since I'm using CodeIgniter, but I guess I can't just blindly do something like this without some sort of confirmation that it is actually a legitimate technique.