I'm new to AdWords, and trying to figure out the best keywords to use.
I go to Adwords Keyword Planner, and typed in an example keyword. It gives me an average CPC of $0.94.
But when I go to set up a real campaign and type it the same keyword, I get an error saying 'below first page bid estimate' which is $8.75.
What gives? Is there a better way to get more accurate feedback on how much this will cost?