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I have two websites. A pet products (e.g. petsite.com) website and a dog products (e.g. dogsite.com) website. Petsite runs on Prestashop and Dogsite runs on EKMPowershop. All the goods sold on Dogsite we already sell on Petsite but Dogsite ranks much higher on Google for dog specific keywords; we, however, get more sales overall on Petsite due to the extensive email marketing that we do for it.

We'd like to abandon Dogsite completely and focus our efforts on Petsite. Is there any way we could take advantage of the SEO benefits gained from the dogsite.com URL and use it for the dog products category within the petsite.com website? Maybe using URL redirects, URL cloaking or some other method?

So maybe if someone clicks on dogsite.com, they are taken to petsite.com/dogs instead? Would my Google ranking for the URL be negatively affected by the redirect?

Help with this would be much appreciated.

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Yes, use 301 redirects from dogsite.com to petsite.com/dogs as discussed here.

Then follow this: Tell Google when your site moves

For more helpful information, see this: Google Webmaster Blog - Best practices when moving your site.

If the content is going to be transferred to the new site, your rankings may dip for a while, but should return once Google builds trust for your new domain (providing that there isn't new competition for your keywords, or the other normal factors faced with SEO).

Update:
If the content is not going to be transferred (because it's generated by different e-commerce platforms or otherwise), then you would not maintain the same rankings. You would have to develop the same quality of content that resulted in dogsite.com's keyword rankings, and SEO marketing, in hopes that it would rank as well.

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I was thinking along the lines of keeping the url Dogsite.com as it ranks highly. But whenever anyone goes to Dogsite.com they are redirected to Petsite.com/Dogs. Is this the same as what you are suggesting? –  nitbuntu Jul 30 '13 at 16:34
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The 301 redirect would redirect them automatically to the new URL/domain, and search engines too - so yes. –  dan Jul 30 '13 at 16:41
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You need to make sure your content on petsite.com/dogs is as good as dogsite.com. Also you need to make sure that links into dogsite go to individually relevant content on petsite. Remember 'SEO value' isn't a magical property that you can pass on, it is always a result of well linked relevant content. If you break the links (eg. bulk redirecting them to a homepage) then they would lose value. –  JamesRyan Jul 30 '13 at 16:41
    
It sounded to me like the OP was going to transfer the content from Dogsite.com to Petsite.com/Dogs, but if not, what JamesRyan added is important too. –  dan Jul 30 '13 at 16:51
    
@nitbuntu I updated my answer in case you were not planning on having the content transferred. –  dan Jul 30 '13 at 17:25
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