I take care of a company intranet and measure the traffic with GA. I am absolutely sure that there are no more than 5000 URLs in our company and it is impossible to check the intranet from outside the company network. Yet when I check the number of Unique Visitors (UV) in the last year GA says there were 36.500 of them. How is that possible? I thought UV should measure each URL only once in the given time period.
Could anybody explain how this actually works? Can it be that the cookie trackers expire after some time and are counted more then once?