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Imagine if I purchase from Google 100 leads to my site through AdWords.

I would expect my AdSense pageviews to be at least 100, so the ratio to be at least 1.

Why is it that I get a 0.95, 0.97, 0.85? What do you think the issue might be? All cross browser testing has been done and apparently the website works fine with all browsers, mobile included.

Any idea? Is this normal?

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might be because of people clicking but click back before redirects – Simon Hayter Jul 28 '13 at 17:55
Yes that is one reason I didn't consider – alemur Jul 28 '13 at 20:39
up vote 1 down vote accepted

Ad blocking software is playing a big part in this. The ads may be blocked on your site, but not on Google itself. So the user clicks on the ad in Google then lands on your site where they don't see ads.

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That is another good explanation I think :) – alemur Aug 4 '13 at 13:28

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