Imagine if I purchase from Google 100 leads to my site through AdWords.
I would expect my AdSense pageviews to be at least 100, so the ratio to be at least 1.
Why is it that I get a 0.95, 0.97, 0.85? What do you think the issue might be? All cross browser testing has been done and apparently the website works fine with all browsers, mobile included.
Any idea? Is this normal?