I am in a new job following an internship and I have been given the position of SEO Analyst. I have zero experience with SEO before this, I have some development experience which hopefully will stand to me but right now things feel very dicey. I am reading everything I can get my hands on but I was kinda stumped today and I was hoping someone here could perhaps clear or confirm my insanity.
I was asked to do a quick check on the keyword ranking for a customer, sounds simple enough but it has taken me the best part of 4 hours (half of that researching what keyword ranking tools are available/any good). I checked the keyword rankings using Rank Checker then SEO Power Suite and then manually searching and counting. The problem is I got three different results from each tool so now I'm confused.
I know local searches have an effect and I can accept thats why Rank Checker was so so far off as it was searching on
google.com rather than my national TLD. Taking this into account SEO PowerSuite and a manual check should have been the same (as I manually set SEO PowerSuite to search on my TLD and my browser redirects to the TLD for Google).
I am utterly baffled as to how the hell an allegedly abstract neutral metric can change from tool to tool? If Google ranks a domain result on the SERP at three it should stay at three no matter what tool I use to search for it - no? Or am I just insane to expect consistency when it comes to all things Google and SEO?