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This question already has an answer here:

Sometimes when I search for something on Google it shows some results (website links), but it also shows some important links on that website.

Is it a feature of the website or does Google use something to find those main links of the website? Is it related to search engine optimization?

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migrated from webapps.stackexchange.com Jul 18 '13 at 13:24

This question came from our site for power users of web applications.

marked as duplicate by Stephen Ostermiller Jul 18 '13 at 13:28

This question has been asked before and already has an answer. If those answers do not fully address your question, please ask a new question.

Those are called "Sitelinks" and are automatically determined by Google.

While you cannot tell Google what URLs to use for sitelinks, you can demote URLs that shouldn't be used for that purpose. Much more information is available from Google Support on the topic.

See also: Official Google Blog: The evolution of sitelinks: expanded and improved

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