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I work for a non profit and we are currently trying to develop a system to measure and evaluate our social media channels (Facebook and Twitter).

We would like to track a variety of social metrics, including, but not limited to:

  • Twitter
    • # of followers
    • # of mentions
    • # of retweets
  • Facebook
    • # of likes
    • # people talking about
    • # of page views

We are currently using a paid platform for this. I wondered if there is a way to configure Google Analytics to do this?

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Questions asking us to recommend a tool, library or favorite off-site resource are off-topic for Pro Webmasters as they tend to attract opinionated answers and spam. – John Conde Jun 27 '13 at 19:28
@JohnConde I've re-worded this question I trust it's of a more relevant format to be allowed back intot he discussion? – Doug Fir Jun 27 '13 at 20:18

Google Analytics can provide interaction metrics on non-Google networks such as Facebook and Twitter fetched through sharing buttons placed on your website pages but cannot provide any metrics directly about your organizations's Facebook and Twitter pages.

There is a nice list of sites which provide Twitter analytics here

While some of these tools don't capture your FB and Twitter password, they need you to authenticate using FB and Twitter via their site.

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