I have 4 years of data in Analytics with over 20 million pageviews for the entire site. No goals have ever been set up, and while the site is an ecommerce site, no ecommerce features in Google Analytics have ever been taken advantage of. So I have no way to determine what the actual value of a page is.
I've been tasked with determining if a particular page on the site is worth keeping around. How might I use all standard data (pageviews, bounce rate, time on page, time on site, etc.) to help determine the value of this page?
I really appreciate any help I can get!