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We have a blog - which is current spread to 9 pages, every page has a unique title - page 1, page 2, page 3 and so on.

Also, as it's a blog, every page has unique 10 listing entry on one page.

Is rel="prev" and rel="next" can be safely ignored as all these are listing and not content pages of article. What I read in all through Google Search is that rel="next" and rel="prev" should be applicable on where the content is spread across multiple pages.

But - as it's a blog, it has blog listings and every listing has unique content This is the blog: http://www.mycarhelpline.com/index.php?option=com_easyblog&view=latest&Itemid=91.

May recommend, if by ignoring rel="next" and rel="prev" - are we inviting Google to treat the blog listing pages as duplicate.

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http://googlewebmastercentral.blogspot.com/2012/03/video-about-pagination-with-relnext-and.html

Try this Official Google Help to use rel="prev" and rel="next" right.

In you situation you should use rel="prev" and rel="next" for your pagination.

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Thanks, its mentioned In regard to using rel=”next” and rel=”prev” for entries in your blog that “are not strictly correlated (but they are just time-sequential),” pagination markup likely isn’t the best use of your time -- time-sequential pages aren’t nearly as helpful to our indexing process as semantically related content, such as pagination on component pages in an article or category. It’s fine if you include the markup on your time-sequential pages, but please note that it’s not the most helpful use case. If i interpret it correctly, rel="prev" and rel="next" markup may not be best way. –  Saahil Sinha Jun 25 '13 at 1:42
    
Google likes when you have "view-all" page, but if you don't have this one, you should use rel="prev" and rel="next" to help Google index it correctly. –  Marian Jun 25 '13 at 6:23
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