Take the 2-minute tour ×
Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.

The problem

I have been looking for a reputable company to help a client of mine generate some backlinks.

Now I thought everyone these days would try and talk us into good content and competitions our users want to share. Which is great, I just needed someone to do run that.

But I've found that companies are offering a different strategy in the form of:

Creating 100's of average quality websites within the target niche then linking them back to the core site.

Using claims of "we have never been caught because we are careful with what websites we create and the rate we create them"

I'm fighting that this is a bad idea.. But the client also knows I'm a total hippy when it comes to "keeping Google happy and best practises" in everything I do... and in business sometimes you get a little dirty.

My points has been as follows:

"Looking at this from Googles point of view, if they are seeing this strategy taking off they will target it.. As they do not want 200 “backlink websites” per 1 site in their search results. "

Why here?

The reason to post this here is i'm sturggling to find any good information on this exact strategy.. Lots about old "just getting as many links as you can.."

Also lots of things on "Getting good quality links natrally"

But not much on "Setting up 100's of 25-40 page rank sites in your niche just to target you with good quality links"

What I need

Does anyone have any good words or articles about this exact strategy and why it isn't viable in the long term?

Or am I being a hippy and this is just the "new thing"??

share|improve this question
1  
Not worth the effort. Those site will rank poorly and carry no weight so links from them will carry no weight. And if Google finds out about your scheme then your site gets the banhammer and you're done. So, yeah, bad idea. (and yes, this is black hat). –  John Conde Jun 20 '13 at 0:29
2  
Now they've got 40 times the work when they could have been dedicating all of that time, effort, and cost on promoting the main site. Still a bad idea. –  John Conde Jun 20 '13 at 0:33
2  
This is nothing more then yet another link scheme. Just look for articles about Penguin, JC Penney, or anyone else who got creamed because they build links unnaturally. A link scheme is a link scheme and Google is coming down hard on anyone caught doing one. No matter how smart they think they are, Google got a whole team of people who are smarter. Let them do it and learn their lesson the hard way. –  John Conde Jun 20 '13 at 0:47
2  
@James - Permanent ban and 6 months to bankruptcy for one of our competitors. If you think you can handle this, its your judgement call. And no, Bing didn't do them a bit of good. –  Fiasco Labs Jun 20 '13 at 1:34
1  
Whatever they did was so egregious that they never came back. There was only one link that Google would allow and that was if you directly searched for the company name. Obviously Google thought it was worth more than a wrist slap. Don't be overconfident, Google doesn't really need you. There are 100,000 to take your place who will play by the rules. –  Fiasco Labs Jun 20 '13 at 4:22
show 5 more comments

1 Answer

reating 100's of average quality websites within the target niche then linking them back to the core site.

This strategy is very old and some time ago (even 2 years ago) it gives great results. Google likes target niche sites and backlinks from them are valuable.

But all the essence of this strategy is in quality of backlinks, quantity of them and in the speed of their growing.

2-3 sites with 5-10 links will help you, but 200-300 will carry the penalty to you.

share|improve this answer
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.